From Scale to Specialization: Indipower Steel Works’ Vision for the Next Phase of Industry Growth

indipower
Mr. Nitanshu Gupta, MD, Indipower Steel Works Pvt. Ltd.

Growth in Indian Tube and Pipe Industry- The Way Forward
The Indian tubes and pipes market was estimated at USD 32.88 billion in 2023 and is projected to grow at a CAGR of 6.43% during 2024–2030, reaching a value of USD 37.69 billion by 2030. In terms of volume, the market stood at 6.98 million tons in 2023 and is expected to reach 7.66 million tons by 2030. This reflects a steady upward trajectory supported by both steel and plastic pipe demand.

The industry as a whole is in growth mode. The steel pipe and tube segment is recording a steady CAGR of around 6–7%, while the plastic pipe segment is expanding at a faster pace, driven by rising demand for water and sanitation solutions, household plumbing requirements, and government-backed infrastructure and housing programs. Considerable investments are also underway in capacity expansion, particularly from plastic pipe manufacturers scaling up production. Over the next five to seven years, demand is expected to remain robust, provided infrastructure and housing sectors sustain momentum, investments in oil and gas and energy continue, and export demand strengthens further.

Supportive government policies, including budget allocations and program extensions, are reinforcing demand continuity. At the same time, several structural drivers are fueling growth. These include rising requirements from the oil and gas industry, increasing global demand for steel pipes, the expanding transportation sector, and a resurgence in construction activities following the pandemic. Additionally, ongoing investments in research and development are enhancing production capabilities and strengthening competitiveness across the sector.

The demand base for tubes and pipes is not a short-term phenomenon but a structural shift, underpinned by the domestic infrastructure push and the re-shoring of manufacturing. However, sustaining this demand will depend on how effectively industry players and policymakers address supply-side risks such as raw material price volatility, freight cost pressures, and trade barriers. Upgrading capacity and quality to meet stringent export specifications will also be critical.

Despite the overall positive outlook, risks remain. A sharp escalation in geopolitical tensions could result in short-term shocks, project delays, and temporary demand slowdowns. Nevertheless, the long-term trajectory of the Indian tubes and pipes market appears promising, provided the sector successfully manages these challenges and continues to align capacity expansion with evolving domestic and global demand. 

Major Trends in Terms of Technology, Product Mix, and Supply Chain
The industry is rapidly adopting automation, digitalization, and advanced quality control systems. IoT sensors, predictive maintenance, and AI-based defect detection are becoming standard, enabling higher efficiency and fewer production errors.
Manufacturing practices are also evolving, with cold-forming techniques improving dimensional accuracy and surface finish. At the same time, the use of advanced alloys such as stainless and duplex steels is expanding, particularly for applications in high-stress or corrosive environments.

On the product side, plastic pipes—especially PVC, UPVC, and CPVC—are steadily gaining share in plumbing, sanitation, and water applications. Parallelly, demand is rising for high-specification steel tubes, specialized coatings, and materials designed to withstand extreme temperatures, pressure, and chemicals.

Supply chain strategies are shifting as companies establish plants closer to key markets to reduce freight costs and delivery times. Larger players are leveraging multi-plant operations and expanding dealer networks, particularly in semi-urban and rural regions, to strengthen market penetration.

Impact of New Entrants in the Industry
The entry of new players is reshaping India’s tube & pipe industry in several ways, both in terms of competition and innovation. Many regional and mid-sized players have entered the industry. This has increased supply and sometimes created overcapacity, leading to price competition and margin pressure on established firms. Smaller entrants often compete on price, while larger players differentiate on quality, certifications, and distribution networks.

Many entrants set up plants closer to regional demand centers, this cuts logistics costs and lets them undercut national brands locally, forcing incumbents to expand distribution or localize production.

With margins under pressure, established players are innovating — introducing specialty products (corrosion-resistant, coated, modular, push-fit fittings, CPVC pipes for hot water, precision seamless pipes for oil & gas).

New players often lack resources for heavy R&D, so they compete on faster delivery, flexible customization, or niche focus (e.g., plumbing for high-rise projects, rural water pipes). To stay ahead, incumbents are investing in automation, digital quality control, and green manufacturing. New entrants sometimes bring leaner, newer plants with modern equipment, which can make them cost-competitive despite smaller scale. This is pushing the whole sector toward modernization.
New entrants often disrupt by setting up shorter, more localized supply chains, which reduce costs and lead times. In response, bigger players are expanding multi-location plants and professionalizing dealer networks causing supply chain innovation.

indipower

Future Readiness to Compete in the Evolving Market
Indipower Steel Works Pvt. Ltd., based in Dewas, Madhya Pradesh, currently produces 36,000 MT per annum of ERW tubes and 18,000 MT per annum of CDW tubes. The company is preparing to lead the industry by combining scale with specialization—expanding its core pipe production capacity while innovating in high-margin, value-added products. With a focus on strengthening supply chains, adopting digital tools, and prioritizing sustainability and compliance, Indipower aims not just to compete but to set new standards for the next phase of growth in India’s tube and pipe sector.

As part of its growth strategy, the company is diversifying its product portfolio beyond commodity pipes such as ERW and CDW. It is moving into value-added segments including pre-galvanized pipes for infrastructure, precision tubes for automotive, defence, and aerospace applications, as well as solar structural components. These higher-specification products are designed to meet the evolving demands of end-user industries while improving overall profitability.

Operational excellence is another priority, with investments in localized state-of-the-art cut-to-length (CTL) units and warehousing facilities that enable the company to serve demand centers more efficiently. Strategic partnerships with logistics providers further strengthen last-mile delivery capabilities, reducing lead times and enhancing customer service.

Indipower is also transitioning toward green manufacturing practices. The company is adopting energy-efficient furnaces, focusing on recycling and reusing water, reducing scrap, and offering recyclable and eco-friendly products in alignment with global ESG standards. To support this transition, advanced ERP/SAP systems are being implemented to optimize production planning, inventory management, and demand forecasting.

Alongside these initiatives, Indipower is investing in technical training and awareness programs for its workforce, ensuring that employees are equipped to thrive in a rapidly modernizing industrial environment.

B2B Exhibitions Fueling Industry Growth
B2B exhibitions such as the Tube & Pipe Fair play a vital role in driving industry growth by acting as hubs for networking, innovation, and commerce. They provide a unique platform where companies can connect directly with buyers, suppliers, and partners, building face-to-face relationships that often translate into long-term business opportunities. Exhibitors also gain international exposure, as firms from different countries use these events to explore global markets and develop export linkages.

These exhibitions are also critical for showcasing innovation. Companies frequently use them to launch new products, technologies, or services, enabling faster adoption across the industry. Live demonstrations of machinery and tools create transparency and trust, helping potential customers better understand product performance. At the same time, participants benefit from competitor benchmarking, gaining a clear picture of where they stand and how to stay competitive.

Beyond commerce, exhibitions deliver valuable industry insights. Attendees receive early updates on technological advancements and shifting market trends, while exhibiting companies boost brand visibility in a highly targeted environment. Speaking opportunities and panel discussions further position companies as thought leaders, reinforcing their credibility within the sector.

Exhibitions also generate tangible business benefits by accelerating sales cycles. Face-to-face interactions build trust more quickly, enabling faster decision-making. Importantly, these platforms promote inclusivity, as SMEs gain equal visibility alongside larger players. Many fairs also host seminars, workshops, and training sessions, contributing to skill development and strengthening the overall ecosystem of the tubes and pipes industry.

Past Participation Experience in Tube & Pipe Fair
This upcoming Tube & Pipe Fair in November 2025 will be our first time participation, and we are genuinely excited about the opportunities it presents. While we haven’t yet experienced the benefits firsthand, we have clear expectations based on industry feedback and our goals for the event.

We are looking at the Tube & Pipe Fair as a strategic investment in our business development efforts. We’re confident it will lay the groundwork for future partnerships, increased visibility, and long-term growth in the industry.


Also Read: Maxwell Slitter Industries Boosts Future Readiness with Advanced Vacuum Heat Treatment and Digital Solutions


Expectations from Tube & Pipe Fair 2025
We have high expectations from Tube & Pipe Fair 2025, particularly as it marks our first participation in this prestigious event. Our approach to the fair is centered on building meaningful connections, showcasing our capabilities, and gaining valuable insights from the broader industry. This platform provides us with an opportunity to highlight who we are, what we offer, and how we aim to contribute to the growth and innovation of the tube and pipe sector.

One of our key objectives is brand visibility and market introduction. Through the fair, we aim to introduce our company and solutions to a wider national and international audience while establishing a strong presence in the global tube and pipe market. Equally important is the opportunity to network with manufacturers, suppliers, and decision-makers across the value chain. By fostering new relationships and strengthening existing ones, we hope to create long-term partnerships that drive mutual growth. We also view the event as an invaluable source of industry insights. The knowledge gained from emerging trends, new technologies, and evolving customer expectations will help us refine our strategies and stay ahead in a rapidly changing market.

Visitors to our booth can expect an engaging and interactive experience. We will be showcasing innovative solutions, including new products and ventures designed to expand our range and enhance quality and performance. Our team will also be available for one-on-one consultations, offering personalized guidance, answering technical queries, and exploring how we can address specific business needs. In addition, we may unveil an exclusive product launch or extend special fair promotions, making this a unique opportunity for visitors to connect with us.

Visit Stand: 6B7-2 at Tube & Pipe Fair 2025, New Delhi

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