To promote and elevate the quality of Indian steel products globally, the Indian government, in collaboration with the domestic steel industry, will soon introduce “Made in India” branded steel products to the international market.
Nov 23, 2023
According to Union Steel Minister, Mr. Jyotiraditya Scindia, to promote and elevate the quality of Indian steel products globally, the Indian government, in collaboration with the domestic steel industry, will soon introduce “Made in India” branded steel products to the international market. This strategic step will not only enhance the appeal of Indian steel products but also ensure standardized quality across the sector. The single brand identity for Indian-made steel will represent India’s strong manufacturing potential.
The “Made in India” branding initiative encompasses select products from all major Integrated Steel Producers (ISPs), covering approximately 65 percent of India’s steel output. Standardized labels have been finalized for all product categories, and steel producers are committed to progressively expanding their product range under the “Made in India” label. The first phase of this plan is expected to cover all products by March 2024. Additionally, the branding initiative will be extended to Specialized Steel Plants (SSPs) in the subsequent phase.
To ensure seamless authentication and traceability, the Application Programming Interface (API) integration for Label and QR code authentication has been successfully completed. All ISPs have thoroughly tested and completed the system integration process in October 2023.
“All the ISPs have started the roll out with 2-4 categories of steel products in their product portfolio by fixing a new ‘Made in India’ label on their products…a formal launch of the ‘Made in India’ branding of Steel products is being planned soon,” the statement said.
“Size and space for the Made in India logo has been allocated for each label. Made in India text will be used till the logo is finalized by the Department for Promotion of Industry and Internal Trade (DPIIT),” he said.