JTL Industries is aiming to dominate the building materials supply sector, double its product range from the current 1,200 SKUs, as well as enhance its presence in South India in the near future. The company is also looking forward to its mega project in Maharashtra, having a total capacity of 2 million MTPA, to start operations by 2027. This was revealed by Mr. Dhruv Singla, Director of JTL Industries, during his recent interaction with Tube & Pipe India.
Tube & Pipe India: Kindly walk us through your illustrious journey.
Dhruv Singla: JTL Industries Limited, previously recognized as JTL Infra Limited, stands as the flagship entity within the esteemed Jagan Group of Companies. The journey began in 1991 with the inception of JTL Industries Limited. The company started commissioning Electric Resistance Welded (ERW) black pipes in 1992 and started production of galvanized tubes in 2000, marking its entry into value-added products (VAPs). Committed to sustainability, JTL adopts eco-friendly manufacturing processes to minimize waste, efficiently use resources, and significantly reduce carbon emissions, aligning with the UN’s 17 sustainable development goals. Renowned for its punctuality in delivery and unparalleled quality standard, JTL stands as a beacon of reliability and excellence in the industry. We are currently one of the leading premier steel tube producers of India.
TPI: Please share information about your manufacturing plants and annual production capacity. Tell us more about your new Direct Forming Technology (DFT) plant.
DS: With its corporate headquarters nestled in Chandigarh, JTL Industries operates from five state-of-the-art manufacturing facilities across India, supported by cutting-edge R&D centers. These include three in Punjab (Derabassi, Mandi & Gobindgarh), and one each in Maharashtra (Mangaon) & Chhattisgarh (Raipur). Its plants are strategically located near raw material suppliers, which ensures streamlined operations and optimized logistics, along with enhanced market penetration and service delivery. JTL has an annual production capacity of 7,50,000 MTPA.
The company recently embraced Direct Forming Technology (DFT), heralding a new era in steel tube manufacturing. This avant-garde technology produces hollow sections that are lighter due to reduced material usage, achieving an average material saving of 3 to 10 percent compared to traditional methods. For instance, a 100×100 mm tube with 5 mm thickness requires a 375 mm strip width using DFT, compared to 388 mm with conventional techniques. By adopting DFT, JTL enhanced steel tube properties, accelerated manufacturing processes and significantly boosted productivity in the construction industry.
TPI: You recently shared plans for strategic expansion to 2 million MTPA capacity. Please elaborate.
DS: JTL plans to strategically expand its overall capacity from 7,50,000 MTPA to 10,00,000 MTPA. This involves integrating DFT with traditional methods for galvanized steel tube manufacturing. Plans are underway to expand the Maharashtra plant to 10,00,000 MTPA with CRM and CGL installations for flat product applications. By 2027, the mega project in Maharashtra will be fully operational, offering a total capacity of 2 million MTPA. JTL is also establishing three more galvanizing facilities in Punjab, Chhattisgarh and Maharashtra. This expansion effort optimizes plant capacity utilization, refines manufacturing processes, and diversifies VAPs, facilitating entry into new markets. JTL also plans to deploy DFT and color-coated lines in its plants to boost efficiency and capacity utilization.
TPI: Please give details about your products and their application in various industries.
DS: The company’s product portfolio comprises more than 1200 SKUs, reflecting a comprehensive range of offerings. These include various types of hollow sections such as black, galvanized and pre-galvanized hollow sections (CHS, SHS & RHS), designed to meet diverse structural needs. Additionally, the company provides solar mounting structures, road crash barriers, tubular poles and special products tailored to specific industry requirements.
After the integration of DFT, JTL’s innovative product range includes SHS from 150×150 to 350×350 mm and RHS from 150×180 to 300×400 mm, with thicknesses ranging from 4.0 to 14.0 mm, catering to diverse structural needs. These products find application across a wide spectrum of sectors, including the oil & gas infrastructure, fabrication projects, tubular construction applications, general engineering endeavors, agricultural & irrigation systems, water supply systems, petrochemical facilities, fitness industry equipment, and automotive components.
TPI: You recently acquired a 67 percent controlling stake in Nabha Steels and Metals, Punjab. Please elaborate.
DS: JTL’s acquisition of a commanding 67 percent stake in Nabha Steels and Metals, located in Mandi Gobindgarh, Punjab, marked a significant stride in fortifying its backward integration capabilities and firmly established its foothold in the industry. With Nabha boasting a robust production capacity of 200,000 MTPA, this strategic move not only bolstered our market presence, but also facilitated exploration into new product segments. This acquisition will elevate JTL’s total backward integration capacity from 150,000 tonnes of coils, previously sourced solely from the Raipur plant, to 250,000 tonnes of coils and 100,000 tonnes of long products.
TPI: Kindly share information about your market footprint and major clientele.
DS: JTL has solidified its position as a top-tier producer and exporter of ERW pipes and tubes, capturing a significant market share. It is a trusted supplier to various government departments and prestigious projects across different regions. It quickly delivered 30,000 MT of ERW pipes in a short period for the Jal Shakti Abhiyan in Jammu and Kashmir. JTL Industries also caters to esteemed corporates in the industry such as Adani Power, Tata Power, Thyssenkrupp, etc.
Plans are underway to expand the Maharashtra plant to 10,00,000 MTPA with CRM and CGL installations for flat product applications. By 2027, the mega project in Maharashtra will be fully operational, offering a total capacity of 2 million MTPA.
TPI: What is the USP of JTL Industries, which gives it an edge over others?
DS: Amidst the dynamic business landscape, JTL Industries excels with its adaptability, flexibility and perseverance, embodying an unwavering commitment to excellence. Guided by an experienced and professional management team, JTL offers a comprehensive range of products catering to various sectors, with a significant shift towards margin-accretive offerings that enhance profitability. Its strategically located manufacturing facilities deliver significant cost and time efficiencies, ensuring competitive market positioning. The company’s customer-first approach emphasizes understanding and fulfilling the unique needs of buyers, fostering strong relationships and customer loyalty. These combined attributes not only set JTL apart, but also drive its continued leadership in the competitive terrain of the steel industry.
TPI: Research and Development plays an important role in the growth of a company. What is your take on this?
DS: JTL Industries is redefining industry standards through relentless innovation and R&D, revolutionizing the structural steel tube market in India and globally. With seven patents and more than 30 research programs, JTL is introducing products that replace conventional materials, transforming building practices. JTL prioritizes factors like corrosion resistance, bendability and weldability, high pressure tolerance and smoother flow, enhancing product performance and longevity.
TPI: How do you plan to enhance your business presence in India as well as at the global level?
DS: JTL’s extensive pan-India distribution network ensures efficient and effective delivery of products to customers across the country. This extensive reach allows JTL to diversify its market presence and cater to a broad spectrum of industry requirements. As the leading exporter of ERW pipes and tubes, JTL serves clients in 20 countries across five continents. Value-added products make up about 90 percent of JTL’s export sales volume. Committed to international quality standards and compliance with safety and environmental regulations, JTL aims to further increase its export contribution by FY 2024-25.
JTL’s revenue from operations grew by 31.6 percent, from INR 15,499.2 million in FY23 to INR 20,402.3 million in FY24. The company reported an EBITDA of INR 1,521.9 million with a margin of 7.5 percent. PAT increased by 25.4 percent, from INR 901.3 million in FY23 to INR 1,130.1 million in FY24.
TPI: Kindly share your views on trade fairs. How do you think such events help the industry?
DS: JTL regards trade fairs as an exceptional platform for exhibitors to engage directly with a diverse array of industry stakeholders, from suppliers to customers. These events provide an unparalleled opportunity to enhance brand visibility, showcase cutting-edge products & sustainable solutions, and cultivate significant business relationships & collaborations. Additionally, they enable participants to evaluate competitive landscapes, stay abreast of the latest technological advancements, R&D successes,
and delve into comprehensive industry knowledge to maintain a competitive edge.
Also Read: Rishi Pipes & Tubes Aims to Double Production Capacity with New Facility
TPI: What are your expectations from Tube & Pipe Fair 2024?
DS: JTL has high expectations from the Tube & Pipe Fair 2024, viewing it as a unique and exciting opportunity to establish a strong presence in the industry and gain valuable insights into competitors’ clientele and business strategies. In today’s digital age, where most marketing is conducted online, exhibitions like TPF 2024 offer businesses a crucial platform for growth and learning. JTL anticipates TPF 2024 to be an exceptional venue for exchanging ideas and expanding its business network. The company aims to foster relationships with both existing and potential dealers, engage industry investors and align collaboration efforts.
TPI: Please share details about recent developments at JTL Industries. Where do you see yourself five years down the line?
DS: JTL Industries is set to dominate the building materials supply sector. The company has crafted a robust plan for capacity enhancement, is rolling out new products, and looks forward to doubling its product range from the current 1,200 SKUs. It further plans to tap the South India market, calling it vital for its expansion strategy. JTL aims to elevate its share of value-added products to over 40 percent within the current year. With a legacy of visionary leadership and strategic growth, JTL continues to lead the steel tube manufacturing industry.
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