Riding high on product innovation, customer satisfaction and robust brand building, Saffaire Industrial Saws (I) Private Limited aims to become the market leader of the Indian saw blade industry. This was revealed by Ms. Sugandha Puri and Ms. Sahina Malhotra, Directors, Saffaire Industrial Saws (I) Private Limited, during his recent interaction with Tube & Pipe India.
Tube & Pipe India: Kindly share details about the business journey of Saffaire Industrial Saws (I) Private Limited, highlighting major milestones and crucial achievements.
Sugandha Puri: Saffaire Industrial Saws (I) Private Limited has etched its name in the annals of the industrial tools sector as a beacon of innovation, quality, and relentless pursuit of excellence. The company’s trajectory from its inception to its current status as an industry leader is marked by significant milestones and notable achievements. Founded in 1998, Saffaire Industrial Saws began with a modest vision to provide high-quality industrial cutting solutions.
The company was established by Shri Hamant Puri, whose expertise and foresight laid the foundation for what would become a trusted name in the industry. The early years were characterized by the introduction of band saws and circular saws to the industry as an optimal cutting solution for the metal and wood sectors, moving away from traditional cutting methods. This focus on quality, durability and precision set the stage for a company that would soon become synonymous with excellence.
TPI: What does the product basket of Saffaire Industrial Saws contain? Which are the industries where your products find application?
SP: Saffaire Industrial Saws boasts of an extensive range of high-quality cutting solutions that enhance efficiency, precision, and reliability across a diverse range of industries. We provide world-class sawing solutions to the metal and wood industry. Our product basket includes high-speed steel (HSS) saws, tungsten carbide-tipped (TCT) saws, orbital cutting saws, cermet saws, woodworking tools, polycrystalline diamond (PCD) saws, and aluminum & uPVC saws.
Our woodworking tools and saws are essential for sawmills, furniture manufacturers, and cabinetry makers. Our HSS, TCT, and cermet saws cater to metal fabrication shops, automotive industries, and machinery manufacturers, ensuring accurate and efficient cutting of metals, from sheet metal to heavy-duty steel. We manufacture specialized saws for cutting construction and aerospace materials such as aluminum, uPVC and advanced composites, which are extensively used in building, infrastructure projects, and aircraft components. Saffaire Industrial also provides cutting solutions for plastic and composite industries, along with the agricultural machinery industry.
TPI: Kindly tell us more about your market footprint and major clientele.
Sahina Malhotra: At Saffaire Industrial Saws, we firmly believe that “Customer is our King.” Our customers are at the heart of everything we do, and we exist because of their trust and support. We are focused, dedicated, and committed to delighting our customers by providing them with efficient and economical solutions, exceptional service, and world-class sawing tools & technology.
Our commitment extends to partnering with industry giants to deliver the best solutions. We cater on a pan-India basis to major companies such as Tata, Surya Roshni, Goodluck India Limited, JSW Group and JBM Group, ensuring that they receive the highest quality products and services. Our ethical business practices have been instrumental in maintaining long-term relationships with our clients, reinforcing our reputation as a trusted leader in the industrial tools sector.
TPI: What is the USP of Saffaire Industrial Saws that sets it apart from others?
SP: We provide world-class sawing solutions to the metal and wood industries. As a service-oriented company, we are committed to delivering the best in sawing technology and tools. Our unique selling proposition (USP) is that we are not just a tool manufacturing company, but a complete cutting solutions provider.
We assist companies in developing their tube mills and cutting tools based on their raw materials. We use the finest materials to manufacture our saws, ensuring durability and long-lasting performance. Our products are designed with meticulous attention to detail, delivering precise and clean cuts every time.
We collaborate closely with our clients to tackle their most challenging sawing problems and develop innovative solutions through our business acumen. Our aim is to provide our customers with the lowest cost per cut in any application.
TPI: Research and Development plays an important role in the growth of a company. What is your take on this?
SP: R&D is the core foundation of our organization’s growth. We firmly believe that without a robust R&D team, an organization cannot progress. It plays a crucial role in our success. We allocate significant resources to research and development, fostering innovation and ensuring that we stay at the forefront of technological advancements. We collaborate with industry experts and research institutions to develop cutting-edge solutions that meet evolving market demands.
TPI: Kindly share your views on trade fairs. How do you think such events help the industry?
SM: At Saffaire Industrial Saws, we value trade fairs for offering a platform for showcasing innovations, networking, and gaining market insights. Trade fairs are indispensable to the industrial sector, offering multifaceted benefits that drive growth, innovation, and competitiveness. At Saffaire Industrial Saws, we view trade fairs as a strategic tool that not only showcase our cutting-edge products but also helps us connect with industry peers, understand market trends, and strengthen our brand presence. By actively participating in these events, we ensure that we remain at the forefront of the industry, continually evolving to meet the needs of our clients and the demands of the market.
TPI: What are your expectations from Tube & Pipe Fair 2024?
SM: Our expectations from the Tube & Pipe Fair 2024 are centered around showcasing our latest innovations in cutting solutions, networking with industry professionals to foster collaborations, gaining insights into market trends, enhancing our brand visibility, gathering customer feedback for product improvements, generating leads, and exploring opportunities for global expansion. We anticipate the fair to be a pivotal event driving growth and innovation for Saffaire Industrial Saws.
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TPI: Please share details of recent developments at Saffaire Industrial Saws.
SP: We have installed the latest high-precision CNC machines, specifically the Power Star 850 from Loroch Sharp Solutions, supplied by M/S Vollmer Germany. Our latest growth initiative for the industry is the introduction of laser cutting solutions, which is not only precise, but excels in microscopic accuracy. This requires advanced machinery, meticulous calibration, and constant maintenance. By adopting these advanced technologies and maintaining a focus on innovation, we continue to set new standards in the industry, ensuring our clients receive the most efficient and effective cutting solutions available.
TPI: How do you plan to realize your vision of becoming the market leader in the Indian saw blade industry?
SM: Saffaire offers services that significantly extend the lifespan of saw blades – up to 80 percent compared to the tool life of new saw blades. We invest in high-precision equipment, continuously improve our product quality and provide excellent after-sales service, apart from customized solutions, to all our clients. This shows our commitment to bring a transformative change to the saw blade service industry. Besides, Saffaire Industrial Saws invests in marketing and branding to strengthen our brand recognition and reputation. We want to establish a strong presence in both urban and rural markets across India by expanding our distribution networks. We optimize manufacturing processes to reduce costs without compromising on quality, thus ensuring competitive pricing. Our company forms alliances with key stakeholders, including suppliers and distributors, to streamline operations and enhance market reach. Our vision is to shift the mindset of clients in the saw blade service industry.
Visit Stand: Hall 1 / F6-1 at Tube & Pipe Fair – Hyderabad
