Sambhv Steel Tubes’ Focus on Backward Integration, Product Diversification and Digitisation

sambhv steel
Mr. Vikas Goyal, CEO & Managing Director, Sambhv Steel Tubes

Growth in Indian Tube and Pipe Industry- The Way Forward
The Indian tube and pipe industry is experiencing robust, sustained growth, largely fueled by rapid infrastructure development, government focus on ‘Make in India’, urbanization, renewable energy projects, and strong demand from construction, automotive, solar and pre-engineered building segments. This growth is not just cyclical — it reflects structural changes in India’s economy. With rising investments in logistics, housing, solar, and industrial expansion, demand for reliable steel tubes will remain strong in the medium to long term.

Major Trends in Terms of Technology, Product Mix, and Supply Chain
Several significant trends stand out in the industry. In terms of technology, increasing automation, precision manufacturing, and quality certifications are becoming standard expectations. In product mix, there is a visible shift from commodity-grade products to value-added, coated, galvanized, and specialty tubes tailored for solar, HVAC, and automotive applications. And in supply chains, buyers now demand reliability, shorter lead times, and digital integration in order tracking — moving from transactional to relationship-based supply chains.

Impact of New Entrants in the Industry
The entry of new players has intensified competition, but it has also pushed the entire industry to raise its game. Customers are now more informed and expect stronger service, innovation, and transparency. For established players like us, this is an opportunity to differentiate through trust, scale, and consistency — qualities that cannot be built overnight. It encourages innovation not just in products, but also in branding, dealer engagement, and sustainability practices.

Future Readiness to Compete in the Evolving Market
At Sambhv Steel Tubes, we are advancing on multiple strategic fronts to drive sustainable growth and market leadership. Through a backward integrated process, we ensure superior quality, cost competitiveness, and timely delivery by maintaining control over the entire value chain — from raw materials to finished products. Our product diversification strategy includes expanding into galvanized coils and pipes, stainless steel coils, and specialized tubes catering to high-growth sectors. We are also strengthening our market reach by building a robust distribution network across India while actively exploring international markets. To support this expansion, a state-of-the-art greenfield manufacturing facility is being established at village Kesda, which will add 1.2 Million Metric TPA of finished product capacity. Additionally, we are leveraging digital tools and CRM integration to enhance dealer engagement, supply chain visibility, and customer service.

In parallel, our brand-building initiatives aim to reposition Sambhv Steel Tubes from a regional commodity supplier to a trusted national brand through consistent campaigns and communication. Finally, achieving our IPO milestone with NSE/BSE listing has bolstered our governance, credibility, and access to growth capital — strategically positioning us to lead in an evolving and competitive steel market.

B2B Exhibitions Fueling Industry Growth
Exhibitions like Tube & Pipe Fair are vital because they create a common platform where manufacturers, suppliers, OEMs, and end-users come together. These events facilitate knowledge sharing, technology exchange, and relationship building. For Sambhv, it’s an opportunity to showcase our wide range of products-from ERW and GP pipes to HR/CR coils, slabs, and blooms-demonstrating our quality and innovation. Such participation builds customer confidence, strengthens relationships, and reinforces our credibility with domestic and international buyers.

Past Participation Experience in Tube & Pipe Fair
Our past participation has given Sambhv strong visibility among decision-makers and influencers in the industry. It has opened doors to new OEM relationships, strengthened dealer confidence, and provided us with insights into evolving customer needs.

Equally important, it allowed us to showcase Sambhv as more than a manufacturer — as a brand with a philosophy: “Sab Sambhv Hai.” That emotional connection has translated into real business opportunities and lasting partnerships.


Also Read: Goodluck India’s Focus on Customer-Centric Innovation with Diverse Product Range


Expectations from Tube & Pipe Fair 2025
This year, we view Tube & Pipe Fair 2025 as a key platform to showcase Sambhv Steel Tubes’ progress, capabilities, and vision for the future. We will present our expanded product portfolio across ERW, GP, and stainless steel tubes, reflecting our commitment to innovation and diversification. As a newly listed company, the event also provides an opportunity to highlight our journey of growth and reinforce our core values of transparency and trust. Through case studies, we will demonstrate our growing contribution to critical sectors such as infrastructure, solar energy, and pre-engineered buildings. The fair will also serve as a venue to engage directly with partners and customers through live demonstrations, product showcases, and meaningful discussions on how Sambhv can enable their business growth. Visitors to our booth will experience Sambhv’s philosophy in action — the conviction that “everything is possible” when innovation, quality, and trust come together.

Visit Stand: 6D1 at Tube & Pipe Fair 2025, New Delhi

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