Sambhv Steel Tubes Limited, the only company in India with a fully integrated pipes and tubes manufacturing plant at a single location, is set to expand with a new facility in Kuthrel, Raipur. This state-of-the-art plant will focus on the production of galvanized and stainless steel products, boosting SSTL’s overall manufacturing capacity to approximately 1.8 million tonnes of intermediate and finished goods. The development was announced by Mr. Vikas Goyal, CEO & Managing Director of Sambhv Steel Tubes Limited, in an exclusive interview with Tube & Pipe India.
Tube & Pipe India: Kindly walk us through the illustrious business journey of Sambhv Steel Tubes Limited.
Vikas Goyal: Sambhv Steel Tubes Limited, formerly known as Sambhv Sponge Power Private Limited, is a leading manufacturer of high-quality steel products. We are a second-generation business family, which remains grounded to its roots and has more than 20 years of experience in the steel industry. Our journey started in 2017 under the able leadership of our father, Mr. Brijlal Goyal, Founder & Chairman Emeritus and my elder brother Mr. Suresh Goyal the Chairman & Managing Director of Sambhv Steel Tubes Limited.
In 2017, Mr. Harsheet Goyal, a young 3rd generation entrepreneur of our family, came up with the thought, “Sab kuch sambhav hai” (Everything is possible). It struck a chord with all of us and we settled on the name ‘Sambhv’ for our new venture.
Sambhv’s vision was to create a product that would truly disrupt the market. Through extensive research, we discovered that while smaller international players were producing high-quality steel pipes, only a few companies in India were doing the same—and they relied heavily on raw materials from primary coil producers. We chose to take a different path. By producing our own narrow-width HR coils that meet international quality standards, we can offer Indian customers a superior, cost-effective solution.
Over the past seven years, Sambhv has soared to new heights through sheer hard work, dedication, and the visionary leadership of Mr. Brijlal Goyal, Mr. Suresh Goyal, and our entire senior management team. Our work culture is driven by the philosophy that ‘Everything is possible,’ which has empowered us to conquer challenges and set new benchmarks. The cornerstones of our success story—vision, determination, hard work, and honesty—continue to guide us forward.
TPI: What is the USP of Sambhv Steel Tubes that gives it an edge over others?
VG: We are proud to be India’s first producer of narrow-width HR coils, a true game-changer in the steel industry. In India, steel producers are typically categorized into two groups: primary and secondary producers. Despite being a secondary producer, Sambhv Steel Tubes Limited consistently delivers products on par with primary producers by leveraging advanced technologies. Our use of cutting-edge innovations, like the Hydraulic Automatic Gauge Control (HAGC) mechanism, ensures high precision in controlling the thickness and surface quality of our HR coils, greatly enhancing efficiency and product quality.
We are the only company in India with a fully backward-integrated steel pipes and tubes manufacturing plant at a single location. This means that we produce all our products using our own raw materials, eliminating dependence on external suppliers. From sponge iron and blooms to HR coils and finished pipes and tubes, everything is manufactured at our state-of-the-art facility in Raipur, which spans over 90 acres. This vertical integration ensures superior craftsmanship and consistent quality, as we control the entire process—from refining ore to delivering finished steel products.
Our strategic location in Raipur, a major logistics hub, gives us a significant edge over our competitors. Raipur offers direct connectivity to three key states—Madhya Pradesh, Odisha, and Maharashtra—enabling efficient distribution. Additionally, we are located just 300 km from the NMDC Bacheli mines in Chhattisgarh, home to the finest DRCLO-grade iron ore. This proximity allows us to source top-quality raw materials, further enhancing the superiority of our steel products.
True leadership isn’t just a title—it’s about the commitment to care for and empower your team. At Sambhv, we believe in giving our people the autonomy to make decisions and standing by them, even when outcomes differ from expectations. We understand that every result offers a learning experience, and it’s through these moments that growth happens. We encourage our team to not only dream but to take bold steps toward achieving their goals.
At Sambhv, we believe that progress is born from action. Mistakes are part of the journey, but each one is a learning opportunity that propels us forward. By embracing challenges and seeking solutions, we foster a culture of growth, resilience, and teamwork. This mindset not only strengthens our team but also drives us on a practical path to success. Sambhv is more than just steel manufacturing—it embodies the belief that with determination and strong will, people can turn their dreams into reality.
We are the first secondary steel producer to manufacture HR coils using the Hydraulic Automatic Gauge Control (HAGC) mechanism.
TPI: Please share your views about the Indian tube and pipe industry.
VG: Over the past decade, the tube and pipe industry has experienced remarkable growth. Today, steel pipes are essential across numerous sectors, including construction, modern infrastructure, agriculture, coastal applications, furniture, automotive, oil & gas, and many more. The potential of steel-based products is limitless, making steel a cornerstone of India’s infrastructure future. With the country’s current production capacity at 135 million TPA and a government target to reach 300 million TPA by 2030, the gap presents a tremendous opportunity for growth. As the steel industry expands, Sambhv Steel Tubes is poised to grow alongside it, playing a vital role in shaping India’s progress.
TPI: Kindly give details about your CSR initiatives.
VG: At Sambhv Steel Tubes, giving back to society is at the core of our values. We regularly organize health camps near our plant and in surrounding villages, making a meaningful difference in people’s lives. Recently, we supported 30 individuals in receiving life-changing cataract surgeries. In our commitment to the environment, we plant trees every month to nurture nature. A significant focus of our efforts is on maternal health, where we provide regular health camps and nutritional support for expectant mothers. In Kesda village, Raipur, we’ve already helped 40-50 pregnant women ensure a healthier future for themselves and their babies.
We are the only company in India with a fully backward-integrated pipes and tubes manufacturing plant at a single location, producing every product from our own raw materials. This complete control over the supply chain ensures unmatched quality and reliability.
TPI: Where do you see yourself five years down the line?
VG: As a leading force in the steel manufacturing industry, Sambhv Steel Tubes currently boasts an annual production capacity exceeding 1 million tonnes, including 0.35 million tonnes of finished products. With the upcoming inauguration of our new plant, we anticipate an increase in total production capacity to approximately 1.8 million tonnes. Our strategic plan targets an expansion of our finished product capacity to over 1 million tonnes within the next 4-5 years. Starting October 2024, we will commence the production of GP coils and GP pipes, alongside SS coils, which we foresee as a transformative addition to our product line.
In studying the Australian market, we observed that while demand for ERW black pipes was declining, pre-galvanized (GP) pipes were in high demand due to their rust resistance, aesthetic appeal, and ease of maintenance. Recognizing this opportunity, we decided to bring the same trend to India. With this vision, Sambhv is establishing a new plant in Kuthrel, Raipur, spread across 31 acres. This facility will not only boost our production capacity but also introduce a new product line, including GP and stainless steel (SS) products, further diversifying our offerings and addressing the evolving needs of our customers.
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TPI: Please share your experience at the Tube & Pipe Fair 2024.
VG: This event has been a tremendous success. We connected with numerous buyers and gained valuable insights into the South Indian market. Sambhv is now planning to establish a strong presence in this region by aligning our high-quality products with the specific needs of local customers. This visit has been highly productive, and we have already entered into collaborations with key South Indian companies. Our goal is to capture the region with our premium steel products, ensuring we deliver the quality and reliability Sambhv is known for.
