Leading manufacturer of all kinds of steel products in South India, A-One Steel Group, having an approximate capacity of 1.5 million MTPA, coming up with a new hot dip GI pipe project in FY 2024-25, while also looking forward to upgrading ERW steel pipe range to 8 inch size. This was revealed by Mr. Jullian Jalan and Mr. Sandeep Kumar Jalan, Co-founders & Directors of A-One Steel Group, during their interaction with Tube & Pipe India magazine.
Tube & Pipe India: Kindly share A-One Steel Group’s business journey, major milestones and crucial achievements.
Jullian Jalan: Since its inception in 2009 at Hindupur, Andhra Pradesh, A-One Steel Group has embarked on a remarkable journey marked by resilience, innovation, and dedication. Starting with a single induction furnace, we swiftly rose to prominence by pioneering the hot charging of billets, thereby revolutionizing steel manufacturing. By 2017, we proudly established our fully integrated steel manufacturing plant in Bellary, Karnataka, solidifying our position as a leader in the steel pipe industry in the Southern part of India.
Throughout our trajectory, we have achieved numerous milestones, becoming South India’s most awarded and fastest-growing TMT brand, having MS pipes and tubes in ranges up to 100 x100 sizes. With the largest consumer base spanning over six states, we have consistently surpassed industry standards, exemplified by our distinction as the sole steel company to win the prestigious Karnataka Government Safety Award.
TPI: Please shed light on your market footprint and product portfolio.
Sandeep Kumar Jalan: A-One Steel Group has etched an indelible mark both nationally and internationally, with a notable presence in over 15 countries and the successful completion of more than 1000 projects. Our diverse product portfolio encompasses a wide range of offerings, including ferro silicon, coke, sponge iron, TMT bars, MS billets, pipes & tubes, hot & cold rolled products, and galvanized pipes & tubes.
TPI: What is your company’s USP which sets you apart from your competitors?
SKJ: Our commitment to quality, innovation, and exemplary customer service sets us apart in the competitive landscape. At A-One Steel Group, we thrive on dynamism, constantly striving for excellence through novel approaches and continuous improvement. The geographical presence at Bellary in Karnataka, India, coupled with better services and size range up to 100 NB in ERW steel pipe with higher thickness 5.8 mm at competitive price, make A-One Gold Steel the first choice of our customers.
TPI: A-One Steel Group prides itself on owning a complete integrated steel plant. Kindly walk us through its key components, highlighting the benefits of this integrated approach.
JJ: A-One Steel Group takes immense pride in owning a fully integrated steel plant, ensuring adherence to stringent international standards, while prioritizing quality, efficiency, and self-reliance. This plant epitomizes our dedication to sustainability, bolstering our efforts to minimize environmental impact. We are validated with all required ISO certification. We have also established a captive power plant, which generates green energy (solar, wind) for consumption by the manufacturing unit.
TPI: Please give us insight into your future plans for the growth of A-One Steel Group.
SKJ: Our future endeavors at A-One Steel Group are anchored in enhancing sustainability initiatives, encompassing the reduction of our carbon footprint, investments in renewable energy sources, and unwavering commitment to environmental stewardship. In the next few months, our ERW steel pipe range will be upgraded up to 8 inch size. We also have a hot dip GI pipe project in the pipeline for the next FY 2024-25, to cater to the needs of agricultural borewell and green house projects.
TPI: What, as per you, are the key market trends and challenges in the Indian tubes & pipes market?
SKJ: In the Indian tubes and pipes market, key trends include the burgeoning demand for sustainable materials, adoption of advanced manufacturing technologies, and a focus on infrastructure development. Nonetheless, challenges such as fluctuating raw material costs, competitive pricing pressures, and regulatory complexities persist, requiring strategic navigation.
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TPI: Please share details about any recent developments at your company.
JJ: We are pleased to announce recent developments at A-One Steel Group, which include advancements in sustainability initiatives, technological innovations in manufacturing processes, and strategic partnerships aimed at bolstering market presence and service offerings.
Our A-One Gold Steel pre-galva GP pipes and GP coil manufacturing unit in Bellary has been established with production capacity of 1.44 lakh MTPA to cater to all structural needs preferable in the coastal parts of India.
TPI: How important is brand building for A-One Steel Group and what strategies do you adopt to stay ahead of the market curve?
JJ: Brand building is paramount for A-One Steel Group, serving as the cornerstone of our mission to revolutionize the steel industry. Through strategic differentiation, innovation and robust customer engagement, we position ourselves as a premium provider of high-quality, sustainable steel products, with customer satisfaction being the ultimate measure of our success.
As Directors of A-One Steel Group, we are committed to charting a path of continued growth, innovation, and sustainability, further solidifying our position as an industry leader and driving positive change in the global steel landscape.
