30% Waste Reduction with Automation: Grow Ever Sheds Light on Smart Manufacturing

grow ever steel
Mr. Rajat Sarawagi, Managing Director, Grow Ever Steel (India) Pvt. Ltd.

Growth in Indian Tube and Pipe Industry- The Way Forward
The Indian tube and pipe industry is not just growing, it is accelerating with structural tailwinds behind it. We are witnessing a sustained rise in demand across infrastructure, automotive, general engineering, and capital goods segments. In our space at Grow Ever, the growth has been especially strong in precision tubes & engineered components industries where OEMs are looking for suppliers that can deliver consistency, tight tolerances, and agile response times.

What’s fueling this growth is the convergence of two powerful forces, government-backed industrial expansion, and a market-wide shift toward quality-conscious manufacturing. Customers today are not just asking for steel tubes, they are asking for clean bore, low tolerance, consistent-performance components that integrate seamlessly into their production lines. This requires a higher standard of engineering and process capability.

For companies like ours, this growth is sustainable only if we simultaneously scale our capacity and evolve our mindset. We have seen that staying relevant is no longer about scale alone; it is about systems, predictability, and speed. The industry will continue to grow, but the winners will be those who can build intelligent, high-trust operations at scale without becoming rigid.

At Grow Ever, we have consciously invested in automation, ERP-driven operations, and leadership training, because we believe the next phase of this industry’s growth will be led by companies that think like ecosystems, not just factories.

Major Trends in Terms of Technology, Product Mix, and Supply Chain
At Grow Ever, we’ve had a front-row seat to three transformational shifts—and these aren’t just industry buzzwords, they’re daily operational realities:

From Manual to Measured: Automation as an Enabler, Not a Replacement
For us, automation isn’t about removing people; it’s about enabling precision, repeatability, and data-backed decision-making. We’ve integrated auto-welding, advanced slitting and tube-forming systems, and are gradually layering in real-time production monitoring. This shift allows us to not only reduce rework and waste but to guarantee consistency across high-volume runs. In the steel tube business, tolerances matter and technology gives you control over them.

A Smarter, Smaller, and More Strategic Product Mix
The market is moving away from commoditized tubes toward high-precision, application-specific solutions. Whether it’s automotive shock absorber tubes, general engineering pipes, or clean bore mechanical tubes, we’re seeing customers ask for more than just specs. They want process capability, documentation, and supply reliability. In response, we’ve broadened our product mix but tightened our quality parameters, knowing that specialization is the new scale.

Localised Resilience Over Global Sprawl
Post-pandemic supply chain learnings are here to stay. We’re seeing OEMs and large buyers prefer regional suppliers who can respond faster and offer more flexibility. This works in our favor, as our new Uluberia plant’s location allows us to serve eastern and northern corridors with speed. But beyond geography, the deeper shift is toward transparent, traceable, and tech-enabled supply chains. That’s why we’ve invested in ERP integrations, inventory intelligence, and raw material tracking.

Impact of New Entrants in the Industry
New entrants are bringing fresh perspectives, tech-first mindsets, and more agile business models. While this does increase competitive pressure, it’s also healthy for the ecosystem. It pushes established players to revisit legacy systems, invest in innovation, and raise their customer experience standards.

At the same time, the entry barriers, especially in terms of infrastructure and compliance, mean that not every new player can sustain. The ones that thrive are those who combine domain expertise with modern execution models.

Future Readiness to Compete in the Evolving Market
At Grow Ever, we believe in staying ahead through a combination of operational discipline and mindset evolution. To achieve this, we have invested in automation across multiple stages of production, from slitting to dispatch, ensuring greater efficiency and precision. Our leadership and mid-level teams regularly participate in business programs designed to sharpen strategic thinking, while integrated logistics and ERP systems have been implemented to reduce delivery time and enhance transparency. Most importantly, we are committed to building a culture that is agile, accountable, and constantly learning—a focus we consider our true competitive advantage in a rapidly changing and highly competitive market.

B2B Exhibitions Fueling Industry Growth
Exhibitions like the Tube & Pipe Fair play a crucial role in shaping industry momentum. They foster real-time knowledge exchange, give visibility to upcoming technologies, and create direct access between manufacturers, distributors, and end-users.

More than just a marketing opportunity, these events serve as live pulse-checks of the industry, what customers are looking for, what competitors are building and how the sector is evolving.


Also Read: Advanced Induction Welding Solutions for the Tube & Pipe Industry


Expectations from Tube & Pipe Fair 2025
For us at Grow Ever, Tube & Pipe Fair 2025 is more than just a trade show—it’s a convergence point for forward-thinking manufacturers, buyers, and technology partners. As the industry moves toward automation, digitization, and end-to-end quality integration, we’re looking forward to conversations that go beyond product specs—to systems, solutions, and scalability. This year, visitors at our booth can explore:

End-to-End Precision Offerings
From ERW tubes to section tubes, conduit pipes, and threaded rods—our product mix is designed to serve high-performance applications in automotive, infrastructure, furniture, and general engineering sectors. We’ll also be showcasing components built for assembly-line efficiency and durability.

Lean and Smart Manufacturing
We’ll be walking visitors through how lean practices and in-house automation have helped us reduce material waste by 30% over the last two years—without compromising on throughput or quality.

Live Consultations
Our team will be available for real-time discussions on how we meet tight tolerances, manage rapid customizations, and partner with clients to co-develop long-term supply programs.

As we like to say at Grow Ever: precision is not just a spec, it’s a mindset. And we’re excited to share ours at TPF 2025.

Visit Stand: 6D9-3 at Tube & Pipe Fair 2025, New Delhi

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