With humble beginnings 15 years back, Grow Ever Group now boasts of a dedicated team of over 500 people who are committed to the growth of the organisation. Grow Ever believes in empowering their workforce with continuous training and development to enhance skill sets and foster a culture of innovation and excellence. Currently they have 3 manufacturing units providing the best available infrastructure and superior technology for producing MS ERW precision steel tubes, RHS, SHS, oval and capsule sections as well as a wide variety of tubular & stamped components. Their 4th unit is expected to be commissioned in 2024. Their remarkable productivity and high customer satisfaction rates stem from a deep-rooted commitment to understanding and fulfilling their customers’ needs. In a recent interaction with Tube & Pipe India, Mr. Rajat Sarawgi, Managing Director, Grow Ever Group of Companies, spoke about the company’s success mantra, its market footprint, current scenario of the tubes & pipes industry and its contribution to the growing sector.

Tube & Pipe India: How Has Grow Ever Group contributed to the evolution of the steel industry?

Rajat Sarawgi: Grow Ever Group’s journey in the steel industry has been marked by a commitment to innovation and quality. Since our establishment, we have played a significant role in driving the industry forward, particularly in the field of precision steel tubes. Our contribution has been multifaceted:

• Innovation in Product Quality: We have consistently focused on enhancing the quality of our products. By investing in state-of-the-art manufacturing technology and R&D, we’ve set new standards in precision and durability. Our products, as a result, are not only reliable but also tailored to the evolving needs of diverse industries.
• Sustainability Initiatives: In line with global trends, Grow Ever has actively pursued sustainable practices. According to a report by the World Steel Association, the steel industry is responsible for 7-9% of direct emissions from the global use of fossil fuels. In response, we are striving to reduce our carbon footprint through energy-efficient manufacturing processes and exploring the potential of green steel.
• Empowering the Workforce: We believe in empowering our workforce with continuous training and development. This approach not only enhances skill sets but also fosters a culture of innovation and excellence.

Looking ahead, Grow Ever Group aims to continue its pioneering work in the steel industry, adopting newer technologies and sustainable practices, thus contributing significantly to the industry’s global competitiveness.

TPI: What is the secret behind Grow Ever Group’s productivity and customer satisfaction achievements?

RS: At Grow Ever Group, our remarkable productivity and high customer satisfaction rates stem from a deep-rooted commitment to understanding and fulfilling our customers’ needs. This customer-centric approach has been the cornerstone of our operations, enabling us to not just meet but exceed expectations in every endeavour. We’ve adopted lean manufacturing principles, which have been instrumental in enhancing our productivity. This methodical approach to manufacturing allows us to streamline processes, minimize waste, and optimize resource utilisation, thereby ensuring efficiency and quick responsiveness to market demands.

Another vital aspect of our success is our focus on employee engagement. We believe in nurturing a work environment where each member feels valued and motivated. This ethos of collective growth and shared success has translated into higher productivity levels and exceptional service quality. Furthermore, our commitment to staying abreast of technological advancements ensures that we maintain a competitive edge, both in terms of production efficiency and product innovation.

TPI: In what ways is Grow Ever “Forging the Future with Precision Steel”?

RS: The tagline “Forging the Future with Precision Steel” encapsulates Grow Ever Group’s mission and approach. We are forging the future in several distinct ways:

• Pioneering in Precision Steel: Our focus on precision steel tubes has positioned us as leaders in this niche segment. Precision is critical, especially in industries like automotive and healthcare, where accuracy can have far-reaching implications.
• Investing in Future Technologies: We continuously invest in new technologies and processes that enhance the precision and quality of our products. For example, integrating AI and IoT in our manufacturing processes has improved precision and predictive maintenance, leading to minimal downtime.
• Collaborations and Partnerships: We actively seek collaborations with technological innovators and industry leaders to stay at the forefront of advancements in steel manufacturing.

Also Read: Satyam Steel Overwhelmed with Participation at Tube & Pipe Fair 2023, Gateway to New Opportunities

TPI: Could you provide an update on Grow Ever Group’s upcoming 4th Unit in Uluberia?

RS: Our 4th state-of-the-art unit in Uluberia is a cornerstone in Grow Ever Group’s expansion strategy, signifying our commitment to technological innovation and sustainability. This facility is being designed to not only enhance our existing production capabilities but also to diversify our product offerings. The unit will embody the latest in manufacturing technologies, including automated machinery and robotics, to ensure unparalleled efficiency and precision in our production processes.

In line with our pledge to environmental responsibility, the Uluberia unit will incorporate various eco-friendly practices, reflecting our dedication to minimizing our ecological footprint. This expansion is set to significantly bolster our production capacity, allowing us to better meet the increasing domestic and international demand. Furthermore, it will enable us to extend our reach into new industries, aligning with our vision of growth and diversification.

TPI: What market segments does Grow Ever currently cater to, and what are the future target segments?

RS: Grow Ever Group currently serves a diverse spectrum of market segments, ranging from the automotive and construction industries to medical equipment and home appliances. Our precision steel tubes and components, known for their quality and reliability, find varied applications across these sectors. Looking forward, we are setting our sights on emerging and lucrative market segments. The renewable energy sector, particularly solar and wind energy, presents a burgeoning opportunity given the global shift towards sustainable energy solutions. We are also keen on contributing to advanced infrastructure projects, especially in developing smart cities where precision and durability are of utmost importance. Additionally, we aim to break into the aerospace and defence sectors, areas that demand the highest standards of precision and quality, which we are well-equipped to meet.

TPI: Can you shed some light on the current scenario of the tubes & pipes industry in India and globally?

RS: The tubes and pipes industry, both in India and across the globe, is currently experiencing significant growth and transformation. Driven by increased demand in sectors such as oil and gas, automotive, and construction, the industry is responding to global infrastructure development and urbanization.

Technological advancements play a key role in this evolution, with innovations in manufacturing processes and materials setting new industry standards.

Additionally, there is an ever-growing focus on sustainability within the industry, a response to the global call for reducing carbon emissions and producing more eco-friendly steel. Looking into the future, the industry is poised for further expansion, with increased investments in infrastructure and ongoing technological innovations. This evolving landscape presents exciting opportunities for companies like Grow Ever Group to lead with advanced, sustainable solutions in the steel tubes and pipes sector.