Ratnabhumi Steeltech aims to consolidate its position as a leading MS ERW tube manufacturer by enhancing brand recognition. The company further plans to explore new growth opportunities by establishing additional distribution channels in key international markets and forging strategic alliances with global partners. This was revealed by Mr. Munir Shah, Director, Ratnabhumi Steeltech, during his interaction with Tube & Pipe India.
Tube & Pipe India: Kindly share details about your business journey, highlighting major milestones and crucial achievements.
Munir Shah: Established in 2018, we embarked on a mission to deliver high-quality products while pioneering innovations in the steel tubing industry. We started modestly but with a firm commitment to excellence. As demand for our products grew, we expanded our production capacity and diversified our product range to include a variety of shapes, sizes and specifications. Quality is ingrained in our processes, from raw material sourcing to final product inspection. We adhere to rigorous quality control measures and hold certifications such as ISO 9001, ensuring that every tube leaving our facilities meets the highest standards of durability, strength, and performance. One of our pivotal achievements was obtaining certifications such as IS 1161, IS 4923, IS 1239 – pt1 and IS 3601, which underscored our commitment to manufacture quality pipes & tubes.
TPI: Please give information about your manufacturing plants and annual production capacity.
MS: At Ratnabhumi Steeltech, we take pride in our state-of-the-art manufacturing facilities that are spread over a combined production area of 3,00,000 sq ft, and designed to meet the growing demands of our customers without compromising on quality. Our manufacturing plant spread across Bavla-Ahmedabad was strategically chosen for its logistical advantages and proximity to key markets. Our plants are equipped with the latest ERW tube mills capable of producing tubes ranging from 19mm OD to 127mm OD with thickness range from 1.6mm to 6mm.
We have dedicated quality control teams and processes at the plant to maintain consistency and meet international standards such as ISO 9001 and also BIS standards developed for pipes and tubes. Our production capacity exceeds 6,000 MTPM of MS ERW tubes. This capacity is supported by continuous investments in technology upgrades, process optimization, and skilled workforce development.
TPI: What does the product basket of Ratnabhumi Steeltech contain? Which are the industries where your products find application?
MS: We specialize in producing a wide range of MS ERW tubes in round, square and rectangular shapes, each tailored to meet specific industry requirements. Our products find extensive application across diverse industries, including but not limited to construction, infrastructure, automotive, furniture, engineering & fabrication, and oil & gas.
TPI: Kindly tell us more about your market footprint and major clientele.
MS: Ratnabhumi Steeltech has established a robust market footprint domestically, leveraging our expertise in MS ERW tube manufacturing and our commitment to quality & customer satisfaction. We maintain a strong presence across Gujarat, serving a diverse clientele ranging from small-scale enterprises to large corporations. Our strategically located distribution centers and sales offices ensure efficient product delivery and support services nationwide. Our clientele includes prominent organizations and industries that rely on our MS ERW tubes for their specific applications. Some of our major clients span across construction & infrastructure, automotives, manufacturing & engineering, oil & gas, and furniture & fabrication.
TPI: What is the USP of Ratnabhumi Steeltech that sets it apart from others? How do you manage to stay ahead of the curve in the industry?
MS: Our USP lies in our relentless commitment to innovation, quality, and customer satisfaction. We leverage state-of-the-art machinery and manufacturing facilities equipped with the latest ERW tube mills and quality control systems. Our business philosophy revolves around understanding and exceeding customer expectations. We maintain transparent communication, provide technical expertise, and offer responsive support throughout the customer journey, fostering long-term partnerships based on trust and mutual success. We focus on building strong relationships through personalized customer service, technical support, and after-sales assistance.
To maintain our competitive edge and leadership position in the MS ERW tube manufacturing industry, we stay abreast of market trends, technological advancements, and evolving customer needs through continuous market research and analysis. Collaborating with industry leaders, technology providers, and research institutions allows us to leverage synergies and access new markets, technologies, and opportunities for growth.
TPI: Research and Development plays an important role in the growth of a company. What is your take on this?
MS: Ratnabhumi Steeltech firmly believes in the transformative power of R&D, which is integral to the growth and sustainability of a company, especially in the competitive landscape of MS ERW tube manufacturing. We prioritize the role of R&D in our strategic initiatives for innovation, product development, market differentiation, cost efficiency, process optimization, and for anticipating future trends & challenges. We create value propositions that resonate with our customers. This differentiation strengthens our market position and expands our customer base. Investing in technology has always been a cornerstone of our strategy. We adopted state-of-the-art machinery and advanced manufacturing techniques to improve efficiency, reduce lead times, and ensure consistent product quality. Embracing digital innovations has also enabled us to streamline operations and offer customizable solutions to meet specific customer requirements.
TPI: How do you plan to enhance your business presence in India as well as at the global level?
MS: Enhancing our business presence is a strategic priority for Ratnabhumi Steeltech. We aim to strengthen our distribution network across key regions in India by establishing new warehouses and strategically located distribution centers for timely delivery of MS ERW tubes to our customers. The company further plans to strengthen its presence in key international markets by establishing additional distribution channels, forging strategic alliances, and exploring new opportunities for growth.
Also Read: Dadu Pipes Aims 14,000-15,000 MTPM with Sixth Mill
TPI: Kindly share your views on trade fairs. How do you think such events help the industry?
MS: Participating in trade fairs is immensely beneficial for MS ERW tube manufacturing companies like ours, offering valuable opportunities and advantages that contribute to industry growth and development in several ways. Trade fairs provide a platform to launch new products, introduce product enhancements and showcase technological innovations to a targeted audience. It facilitates direct interaction, networking and relationship-building with industry professionals and stakeholders, opening doors to new business opportunities and partnerships. By attending seminars, workshops and presentations, we gain valuable insights into the best practices, current market trends, innovations and competitive strategies, as well as emerging opportunities within the MS ERW tube manufacturing sector.
Participation in such industry events enhances our brand visibility and strengthens our market presence. We get an ideal platform to demonstrate the unique features, benefits, and applications of our MS ERW tubes directly to potential customers, driving sales and getting instant feedback. We also gain insights into customer preferences, needs, and challenges. This customer-centric approach helps us to continuously improve and tailor our offerings to meet market demands effectively.
International trade fairs provide opportunities to explore new markets and expand our global footprint. By connecting with international buyers, distributors and partners, we can initiate discussions for export opportunities, strategic alliances, and market entry strategies in new regions.
Such events often organize educational sessions and technical forums, which are addressed by industry experts. Attending these sessions enhances our team’s professional development, keeps us abreast of industry developments, and fosters continuous learning within our organization.
Our business philosophy revolves around understanding and exceeding customer expectations. We maintain transparent communication, provide technical expertise, and offer responsive support throughout the customer journey, fostering long-term partnerships based on trust and mutual success.
TPI: What are your expectations from Tube & Pipe Fair 2024?
MS: Our expectations from Tube & Pipe Fair 2024 are centered around leveraging this premier platform to strengthen our industry presence, foster collaboration, and drive growth for Ratnabhumi Steeltech. We are enthusiastic about the opportunities it presents, and committed to maximizing our participation for mutual benefit & industry advancement.
TPI: Please share details of recent developments at Ratnabhumi Steeltech. Where do you see yourself five years down the line?
MS: Ratnabhumi Steeltech aims to consolidate its position as a market leader in the MS ERW tube manufacturing sector by expanding its market share and enhancing brand recognition. Our focus will continue on introducing advanced products and solutions that anticipate market trends & exceed customer expectations. We will continue to prioritize customer satisfaction by delivering superior products, providing exceptional service, and maintaining strong relationships built on trust, reliability and responsiveness. As we look to the future, our focus remains on innovation, sustainability, and customer satisfaction. We are dedicated to further expanding our product portfolio, exploring new markets, and leveraging emerging technologies to stay ahead in an increasingly competitive industry.
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