Surya Roshni Limited’s brand ideology is ‘Brilliance at Everything’. These are the values upon which the 50-year group’s ideology is based. The organization emphasizes respect for the people, the creation of values, and contribution toward society, which have helped the group fulfill its responsibilities in every realm of excellence. Surya Roshni also continually works on R&D and new developments and showcased these during the maiden Tube & Pipe Fair 2023. Mr. Tarun Baldua, Executive Director & Chief Executive Officer – Steel, Surya Roshni Limited, interacted with Tube & Pipe India during the trade fair to share riveting details about the company, and experience at the first edition of the New Delhi exhibition.
Tube & Pipe India: Elaborate on the theme and highlight of your exhibit at Tube & Pipe Fair 2023.
Tarun Baldua: We have developed a lot of products recently and we are continuously doing R&D in Surya Roshni. At TPF 2023, we are exhibiting and conducting discussions around these new developments. The main focus is how to reduce the quantity of steel for similar activity by higher strength and pipe design and increase the use of steel pipes as a substitute for other products.
TPI: Please tell us in brief about your company’s journey and product & service portfolio.
TB: Surya Roshni Limited is a 50-year-old company with an interest in steel tubes & pipes, PVC/CPVC pipes, and CR strips and coils. Our other business division caters to Lighting products home appliances and fans. We are doing well in our pipe and tube business and are considered to be one of the largest GI pipe manufacturers and exporters from India. We would like to make people aware of our business from how we can help them strengthen the infrastructure of the country by optimizing the quantity, design, and strength, and providing economic solutions.
We have four pipe manufacturing plants in Bahadurgarh (HR), Malanpur (M.P), Hindpur (A.P), and Bhuj (Gujarat). All four units are strategically located to cater to the regional and export requirements for ERW and spiral welded pipes. Our products have various applications i.e. plumbing, fire fighting, hvac, irrigation, process industry, structural hollow sections, industrial usage, automobile, infrastructure, construction, oil & gas API line pipes, power, casing, and many more with our wide range of ERW and spiral welded and CR strips and sheets.
TPI: Can you shed some light on your market footprint, major clientele, and projects?
TB: We have two types of businesses, one is projects, and the other is dealer distribution segment. We have around 25,000 dealers present in pan-India, and mainly 60 percent of our sales are through the dealer distribution segment, 20 percent is from the project segment, and 20 percent is through exports. Our manufacturing units are strategically located to cater to regional presence and market, as well as help us to export to over 50 countries. We have good significant presence in the oil & gas business segment also, where we supply mainly to all PSUs like IOCL, BPCL, HPCL, ONGC, and CGD companies.
TPI: What is your vision and mission at Surya Roshni Limited?
TB: Surya Roshni Limited has always been committed in terms of manufacturing and innovation. We are committed to excellence and a brighter tomorrow. We aim to be one of the largest global players that can deliver optimized solutions to its consumers and value to its stakeholders. We strive to provide the best steel pipe, lighting & consumer durable products, and technology for markets across the world. We believe in energizing lives and beyond and becoming a global leader by consistently satisfying consumer demand, upgrading technology, making quality products, and building long-term relationships with all our customers, partners, associates, and employees.
TPI: How has been your experience at TPF 2023 as of yet?
TB: TPF has been tremendous beyond our expectations. I had expected to stay for 2-3 hours on the first day, but I had to stay for the whole day. On the second day, I have been here since morning. So you can expect how successful the fair has been for us. It is encouraging and we should have such trade fairs in other cities as well. So, it has been a wonderful experience.