The acquisition of Ashirvad Pipes by Aliaxis has proven to be a transformative milestone, solidifying Ashirvad’s position in India’s pipe manufacturing industry. With its Bangalore R&T center currently serving as an innovation hub for the Asia-Pacific region, the company is driving advancements by re-engineering “Made in India” products with cutting-edge designs, ensuring both quality and innovation. To further strengthen its presence, Ashirvad is making substantial investments to establish new manufacturing facilities in Chennai and Hyderabad, set to commence operations by early 2026. In an exclusive interview with Tube & Pipe India, Mr. Partha Basu, Managing Director, Ashirvad by Aliaxis India, discusses the company’s latest developments and transformative projects that propel Ashirvad Pipes to unprecedented success.
Tube & Pipe India: How has the acquisition of Ashirvad Pipes by Aliaxis strengthened Ashirvad’s position in the Indian pipe manufacturing industry?
Partha Basu: The acquisition of Ashirvad Pipes by Aliaxis has played a pivotal role in strengthening Ashirvad’s position in India’s highly competitive pipe manufacturing industry. By leveraging Aliaxis’ global expertise and resources, Ashirvad has been able to enhance its manufacturing capabilities, improve logistics, and accelerate market penetration, particularly in high-growth sectors such as plumbing, agriculture, and infrastructure.
Ashirvad’s established market presence, particularly in the southern and eastern regions, combined with its robust distribution network and talented workforce, has allowed the brand to expand rapidly across India.
This partnership has also enabled Ashirvad to offer innovative, high-quality products tailored to the growing demands of India’s infrastructure and water management sectors, positioning it as a leader in shaping the future of India’s water solutions/management industry.
TPI: Are any of the products manufactured by the company in India being exported to other countries, or are they primarily sold in the domestic market? If exported, which regions or markets do these products serve?
PB: While majority of the products manufactured by Ashirvad in India cater to the domestic market, some portion of these are also exported to regions such as the Middle East, Southeast Asia, and Africa. Today, the Bengaluru R&T has emerged as a crucial innovation center for Aliaxis globally, working closely with labs in North America and Europe. The Bangalore R&T lab has contributed significantly to the global landscape. As the company expands, exports are expected to grow, particularly with the development of new product lines aimed at countries in South-East Asia, Middle East and neighbouring nations like Nepal, Bhutan, Sri Lanka etc.
TPI: How has Ashirvad Pipes’ integration with Aliaxis enhanced its manufacturing capabilities in India?
PB: The integration of Ashirvad Pipes’ deep-rooted local expertise with Aliaxis’s cutting-edge global technologies has significantly strengthened Ashirvad’s manufacturing capabilities in India. By adopting advanced manufacturing technologies, including automation, Ashirvad has optimized its production processes, improving both efficiency and quality. Furthermore, Ashirvad Pipes is making substantial investments in expanding its production capacity, with the establishment of new plants in Chennai and Hyderabad. Through this collaboration, Ashirvad Pipes continues to innovate, providing more sustainable and high-quality piping solutions to meet the growing needs of the Indian market.
TPI: Are there plans for further expansion in the Indian market, either in terms of new facilities, product lines, or geographic reach?
PB: Currently, we operate several plants located across Bangalore, Rajasthan, Odisha, and West Bengal. These along with subcon facilities contribute to a combined capacity of 300,000 MT/ annum. While Ashirvad’s stronghold has traditionally been the South, holding a significant market share, we are actively working on geographic expansion into other parts of India.
The company is investing significantly to establish new manufacturing facilities in Chennai and Hyderabad with two of these plants expected to begin operations by early 2026. This will increase production capacity significantly. The company is also working on expanding its reach in other parts of India by increasing distribution touchpoints. Additionally, the company is exploring new product lines, particularly in water management, high-rise building plumbing systems, and advanced irrigation solutions.
Currently, the company operates several plants located across Bangalore, Rajasthan, Odisha, and West Bengal. These along with subcon facilities contribute to a combined capacity of 300,000 MT/ annum.
TPI: Since Ashirvad Pipes became part of the Aliaxis group, how has the integration enhanced local manufacturing processes and product development?
PB: There has been a significant transfer of technology and expertise from Aliaxis’s global network to enhance Ashirvad’s local manufacturing processes and product development. Initially, Aliaxis introduced foreign technology to India, bringing strategic global-standard products into the local market. Over time, this approach evolved, with the Bangalore R&T centre becoming a key innovation hub for the Asia-Pacific region. The lab now collaborates closely with key labs in North America and Europe. Earlier, many high-specification products were imported for India, making them cost-prohibitive. The Bangalore Innovation hub focused on re-engineering some of these products aligning with the ‘Make in India’ initiative while maintaining product quality, using innovative designs in the process. Some of these locally developed solutions are now being exported to nearby countries. Additionally, the integration has enabled Ashirvad to adopt best practices from Aliaxis’s global supply chain and IT systems, significantly enhancing our operational efficiency and product development capabilities, cementing our leadership position in both local and global markets.
The company is exploring new product lines, particularly in water management, high-rise building plumbing systems, and advanced irrigation solutions.
TPI: What challenges does the Indian market present, and how has Ashirvad Pipes been able to overcome them to stay competitive?
PB: The Indian market presents a dynamic and diverse landscape, characterized by varying regional demands and intense competition. Ashirvad has embraced these market characteristics by building on its already strong foundation and has adopted a multi-faceted approach that emphasizes innovation, quality, and sustainability.
To expand our reach, we have focused on penetrating semi-urban and rural areas while optimizing operational efficiency through automation. Strong relationships with key customer groups, such as plumbers and contractors, have been crucial in reinforcing Ashirvad’s reputation for reliability and product performance. Strategic investments in manufacturing capacity, research and development, and sustainability initiatives have allowed us to stay ahead of market demands and evolving regulations. By meeting local needs through our distribution partners and adhering to global best practices, Ashirvad Pipes continues to maintain its competitive edge in India’s rapidly evolving market.
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TPI: What is Ashirvad’s strategy to tap into the growth potential of the Indian pipe and plumbing industry?
PB: India has emerged as one of the fastest-growing markets for Ashirvad, showing impressive growth over the years. During the COVID-19 pandemic, while many construction-related sectors saw temporary benefits from lower raw material costs, global markets began to plateau in 2021-2022 and even experienced declines in regions like China and Europe.
In contrast, the Indian market has consistently defied this trend, maintaining double-digit growth across the building and construction sectors, making it Aliaxis’s largest and fastest-growing market.
Ashirvad’s strategy to tap into India’s growth potential focuses on increasing production capacity, expanding geographically, and driving innovation in product development.
The company is investing in building new plants in Hyderabad, Chennai, and planning other necessary facilities, while prioritizing sustainable, high-tech solutions for advanced water management and high-rise plumbing systems. Over the next five years, Ashirvad expects its business in India to exceed EUR 1 billion in revenue. While optimistic about growth, the company’s focus remains on achieving it through strong processes and sustainability.
