Hisar Metal Industries, performing end-to-end manufacturing of stainless steel coils, pipes and tubes, plans to increase its exports to 50 percent in the coming years by enhancing its presence in Europe and the US, and increase its overall capacity by 20 percent by the end of the year. The company has recently ventured into the stainless steel water plumbing business, and further aims to enter the household product segment like modular kitchen, stainless steel tanks, or other such products. Mr. Karan Dev Tayal, Director at Hisar Metal Industries Limited revealed this and more during an exclusive chat with Tube & Pipe India.

Tube & Pipe India: Please provide a brief overview of your company, including its history, mission and values.

Karan Dev Tayal: Hisar Metal Industries Limited was set up in 1991 to produce high-precision stainless steel coils, pipes and tubes. We are a 35-year-old company and one of the oldest cold rolling manufacturers in the country. Utilizing state-of-the-art-technology and high precision imported machinery, we can manufacture ultra-thin (up to 0.03mm) high precision stainless steel strips with dimensional accuracy, excellent flatness and smooth surface finish. Backed by a dedicated and skilled technical workforce of around 300 people, coupled with a flair to excel in providing services, Hisar Metal Industries is today one of the leading suppliers of high-quality stainless steel strips to the domestic as well as overseas industries. We are the only company in India to have end-to-end manufacturing. We have our own integrated plant, where we manufacture coils, tubes and fittings, and also provide solutions.

TPI: Kindly walk us through your infrastructure setup. What is your annual manufacturing capacity and how do you plan to enhance it?

KDT: We have one of the highest cold rolling capacities in the country. Our plant is located in Hisar, the ‘Stainless Steel City of India,’ in an area of 20 acres. Our cold rolled stainless steel capacity is 4,000 tonnes, while tube capacity is 500 tonnes. We have established a new rolling mill, which will come up by next month. We have also set up some new slitting lines as well as annealing lines to increase our capacity. At the end of the year, we are expecting another 20 percent increase in our overall capacity. On the tube side, we are installing some new machines as well.

TPI: Please tell us about your market footprint. Are you eyeing any particular market?

KDT: We’re currently exporting around 25 percent of our products to various countries, including the US, Mexico, UK, Italy, Germany, and the Middle East. We plan to increase our exports to 50 percent in the coming years. We have offices all over India, as well as in the UK and the US. With all the tariff measures coming in, we think the US is a lucrative market. We’re focusing on high quality and niche products, and are hopeful of enhancing our presence in Europe as well as the US.

We have one of the highest cold rolling capacities in the country. Our cold rolled stainless steel capacity is 4,000 tonnes, while tube capacity is 500 tonnes.

TPI: How do you see the steel industry shaping amid the steel tariff war?

KDT: It’s a very good thing for India. The world has shifted its focus towards India and it’s going to remain so for the next 10 years. We definitely see a lot of collaborations happening in the country soon. There will be a lot of growth in the steel and manufacturing sectors.

TPI: Do you think the Government initiatives will help Indian steel manufacturers?

KDT: The Government has done a great job in the last 5-7 years. More and more steel companies are coming up in the country, fueling the steel sector growth, which will result in a boom in the manufacturing sector. The Government is discouraging cheap Chinese imports with the help of safeguard duties and BIS. We are one of the first companies in India to apply for BIS for tubes, which we are hopeful of getting in a month or two.

TPI: Please tell us more about your partnership with Insta Pressfit®. How did it enhance your brand positioning in the market?

KDT: To evolve is the only way to stand against the fierce onslaught of global competition. We did a joint venture with Insta Pressfit® in 2023 to produce best quality stainless steel pipes at best prices. Hisar Metal Industries in itself is a very big brand in the stainless steel industry, and Insta Pressfit® is known for its high- quality products. It was sort of a natural collaboration, boosting the consumers’ confidence in buying our products.

The world has shifted its focus towards India and it’s going to remain so for the next 10 years. We definitely see a lot of collaborations happening in the country soon.

TPI: What new products or technological advancement do you plan to introduce in the near future?

KDT: We have recently entered the water plumbing business. We want to give the cleanest and healthiest water to our consumers. It also aligns with our aim to become green and environmentally friendly.

In plumbing tubes, the most important thing is the quality of pipe and welding strength. We’re enhancing our welding capabilities. We’re going for better technology that gives better welding strength to the pipes to increase their life. We are introducing high-end grades for coastal areas and high corrosive environments where the TDS of water is much more.

We would like to request consumers not to look for initial cost but look upon the cost analysis based on lifespan and overall quality of the product. Stainless steel plumbing pipeline is a great solution for households. India is lacking much behind in stainless steel plumbing as compared to the US, Vietnam, China, Taiwan, and Saudi Arabia. In India, people use more plastic plumbing solutions, without realizing its disadvantages.

We’re providing our customers with personalized solutions that benefit them in the long run. We personally visit the site, do all kinds of assessments- including water testing and then recommend solutions to our customers. We believe in long partnerships with our customers.

Also Read: Apollo Pipes to Scale Up Capacity; Targets 286,000 Tonne by 2028

TPI: What are your future plans for the next five years?

KDT: We have already enhanced our capacities and are looking forward to increasing our exports in the future. We are planning to enter the household product segment. We may go for either modular kitchen or stainless-steel tanks, or other consumer products that we can supply at the best possible quality and price.

More and more steel companies are coming up in the country, fueling the steel sector growth, which will result in a boom in the manufacturing sector.

TPI: How do you incorporate sustainability in your business processes?

KDT: We’re one of the leaders in sustainability. We’ve been doing rainwater harvesting for the last three years. Currently, 25 percent of our power is solar. We are planning to increase it to 60 percent by the end of next year. In the tube unit, 75 percent power is solar.

We are working on sustainable packing solutions. We do not use any plastic in Insta Pressfit® products and plumbing solutions. All our tubes and fittings are made of stainless steel, which is 100 percent recyclable. We are also working with our raw material suppliers for green steel. Sustainability is on top of our priority list.