Sambhv Steel Tubes executed a five-year brand endorsement agreement with Sachin Tendulkar on October 30, 2026, appointing him to promote its steel, stainless steel and alloy steel products under the Sambhv brand, effective December 7, 2026. 

Oct 30, 2026

Sambhv Steel Tubes Limited has entered into a five-year services agreement with former Indian cricketer Sachin Ramesh Tendulkar and SRT Sports Management Private Limited, representing him, for the endorsement, promotion, advertising and marketing of the company’s products under the Sambhv brand.

The agreement, executed on October 30, 2026, covers the company’s steel, stainless steel and alloy steel product portfolio and will take effect from December 7, 2026.

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Through this association, Sambhv aims to strengthen the promotion and visibility of its product portfolio under the Sambhv brand.